Audience Research

I created a brain storm of different topics for articles to include in my local newspaper. I did this from looking through various local newspapers to see the topics mainly used in them.



















After discussing with my teacher about my ideas we decided I need to think of my own ideas which would appeal more towards my target audience being younger people as most newspapers target audience is adults and elderly people. An idea we discussed and also spoke about with the class was of celebrities visiting the local area, as I learnt from the questionaire I did asking my target audience what would interest them to read a local newspaper, celebrities was a topic they would be interested in. Another idea was writing an article on a new business opening in the area giving the chance of unemployed university graduates or young people who did not go to university to help them find jobs or help them to pursue any business ideas they have.

Here is a newspaper i analysed:

Headline: Community debate about the future of the towns leisure facilities.

Advertisements: The local travel agent promoting a cheap holiday deal.
- Train travel offer with a lead in dedicated towards the details.
- Local hotel offer of party nights and cheap deal.

Sub articles: Tributes to fell run legend with an image of an old man running with a lead in.
- 24 page property guide with a lead in.