The masthead of this newspaper "Hackney today" has been put in a Sans Serif font, the name "Hackney" has not been written with a capital at the beginning, which normally would be done as it the name of a place, giving a casual and less-informal impression. There is also a multi-coloured line intertwining through the text which is quite an eye catching effect. You can tell immediately there is a 3 colour scheme which has been used of blues. There is a date line directly under the masthead with also the issue number included. The main picture is of three young people, one dancing, one posing and looking away from the camera and the other crouched down, there's graphics art used as the background of the picture and also been edited on top of the images of the people as well. This would most likely appeal more towards a younger audience rather than older. The main story "Fashion Central" would most likely also appeal more towards a younger audience than older. There is an index going along the right side of some of the main articles included in the Newspaper, most of the articles shown are covering various subjects such as "artists eye" and "200 days to go" with an image of a basketball game, there is also an article on "Hackney history", which would probably appeal more towards an older audience, showing that the newspaper is trying to aim at all ages. There is an advertisement at the end of the page for Hackney Volunteers, which is mainly aiming towards a younger audience, especially as the image included in the advertisement is of 3 young people.
Wednesday, 26 September 2012
Hackney Today Review
The masthead of this newspaper "Hackney today" has been put in a Sans Serif font, the name "Hackney" has not been written with a capital at the beginning, which normally would be done as it the name of a place, giving a casual and less-informal impression. There is also a multi-coloured line intertwining through the text which is quite an eye catching effect. You can tell immediately there is a 3 colour scheme which has been used of blues. There is a date line directly under the masthead with also the issue number included. The main picture is of three young people, one dancing, one posing and looking away from the camera and the other crouched down, there's graphics art used as the background of the picture and also been edited on top of the images of the people as well. This would most likely appeal more towards a younger audience rather than older. The main story "Fashion Central" would most likely also appeal more towards a younger audience than older. There is an index going along the right side of some of the main articles included in the Newspaper, most of the articles shown are covering various subjects such as "artists eye" and "200 days to go" with an image of a basketball game, there is also an article on "Hackney history", which would probably appeal more towards an older audience, showing that the newspaper is trying to aim at all ages. There is an advertisement at the end of the page for Hackney Volunteers, which is mainly aiming towards a younger audience, especially as the image included in the advertisement is of 3 young people.
First Page Of Watford Observer
This scanned image is from the first page of the Watford observer. When looking at this page there are the normal conventions, such as a the date line, page number, email adress, written in columns with the sub-headings larger and bolder than the article itself. This page is of the local crimes that have been committed in the past week, this is a very unconventional content in a newspaper, especially for the first page. There is an advertisement in the middle and top of the page of a Hair salon that is sponsoring this article, it stands out especially as it is the only image on the page that is in color. The two articles on the right side are also crime related, "praise for sharp-eyed neighbours" and "smoker is fined for dropped butt. This page gives the impression that this would be a rough area as there are this many crimes made in one week, it also gives the impression that the local people are interested in the crimes in there area.
Tuesday, 25 September 2012
Watford Observer Review
I bought this Newspaper for 60p at my local news agents in Northwood. The masthead of the newspaper "Watford Observer" is done in a plain black Serif font, giving a simple and too the point effect. The overall front cover is not colorful at all, which immediately would not normally attract a younger audience such as teenagers and instead appeal more towards an older audience. There are two advertisements directly above the masthead, one is to do with weddings and the other football, both aiming towards an older audience and appeal to both genders. There is a subheading underneath the masthead saying "Your first choice for news in print or online" promoting there newspaper more to readers giving the impression they are the best newspaper for local news. Underneath the sub-heading is a yellow banner with the the date line, price and email address, laid out simply leaving large gaps between each. The main article heading is a quote from the article itself "It's a nightmare for us" attracting readers to read on and find out what the article is about, the main article picture is a close up of a woman looking at a framed old photograph, as this is the main image and the first thing that would catch your eye when looking at the front cover. The sub-heading to the main article "daughter's anger as £9,000 is stolen from war veteran's safe" seems quite simple and straight to the point, just by readers reading this they know immediately what the article is about. The language used in the article is also quite simple.There is also an "Inside" bit at the bottom of the front cover with the title "Bald and Bold" with an image of a bald smiling man. There is a MP advertisement at the bottom of the page for the watford area, which would only be shown in local newspapers, giving contact details such as an e-mail address, twitter, phone number, address and website. This newspaper is owned by a company called Newsquest which is the third largest publisher of regional and local newspapers in the United Kingdom. The overall effect the newspaper i feel is quite boring and simple, it seems aimed towards middle and lower class adults and elderly people who wish to be involved and up to date with the Watford community. This newspaper would personally not appeal to me as i don't find it very exciting and wouldn't think it would be aimed towards my age group just by looking at the front cover.
Stages and roles in making newspaper
Here are the roles of creating a newspaper:
Editor - The editor manages the whole newspaper, they are responsible for making sure the newspaper runs smoothly and makes the decision which articles are included in the final product. In large newspaper companies there are normally separate editors for each area of the newspaper, such as news or sports. They are responsible for proof reading the journalists articles and correcting them.
Reporter - The reporter is seen as a type of journalist, they write the stories to be put in newspapers, some reporters cover all subjects such as sports or crime, yet some may only do specific features. Reporters are normally graduates and people who want jobs for poor money.
Photographer - This role is normally done by the chief photographer who takes images for each newspaper issue which is then looked at by the editor who decides which pictures will be used.
Designer - The designer designs the layout of the newspaper, keeping in mind how to attract the audience and how the newspapers overall identity is reflected.
Graphic Artist - The graphics artists create graphs,maps, charts and diagrams to help explain the story visually, which makes the story more interesting and easier to understand.
Advertising Manager - This is mainly a role for one person who has overall responsibility for all of the advertising and its department in the newspaper.
Marketing Manager - They are responsible for the marketing and advertising if the paper to the general audience in order to raise sales. They must get it right as it could damage the newspapers reputation and effect sales. If a newspaper is not marketed correctly it may not be well known.
Print Manager - They control the production of every issue of the paper in the printing process.
Distribution Role - They make sure that the newspapers are distributed out to vendors and customers correctly, this is likely to be done daily
These are the stages of making a newspaper:
News Gathering
The first stage of making a newspaper is news gathering. This can be done in various ways such as interviewing, reporting and writing, taking photos, gathering press releases and getting letters together to the editor. Each decision for the newspaper is made in this stage. This stage involves reporters, photographers and editors.
Advertising
The second stage is advertising, which is one of the most important stages for newspapers. Because most newspapers are cheap, and some free, they make most there money from the advertising. Each newspaper has an advertising staff responsible for selling advertising space to businesses, which can be local, statewide or national.
This stage of the newspaper is the process by which the editorial content and advertisements are placed throughout the paper, edited and finalized. In small companies the editorial or advertising staff may take on this role, and at larger publications there will be a composing team responsible for this stage. The pages are normally designed with a program and then the content is proofread by editors and the advertisements are verified by an advertising manager.
Printing and distribution
The final stage is the printing and distribution process, once the newspaper has been composed it is sent to a printing shop. For large newspapers the printing facilities are often in the companies building, the images of the newspaper are loaded into the printer and the copies are printed, folded, stacked and bundled. From there, they're sent to or picked up by delivery people who will take the newspapers door to door, fill boxes around the community and drop them off at stores.
Editor - The editor manages the whole newspaper, they are responsible for making sure the newspaper runs smoothly and makes the decision which articles are included in the final product. In large newspaper companies there are normally separate editors for each area of the newspaper, such as news or sports. They are responsible for proof reading the journalists articles and correcting them.
Reporter - The reporter is seen as a type of journalist, they write the stories to be put in newspapers, some reporters cover all subjects such as sports or crime, yet some may only do specific features. Reporters are normally graduates and people who want jobs for poor money.
Photographer - This role is normally done by the chief photographer who takes images for each newspaper issue which is then looked at by the editor who decides which pictures will be used.
Designer - The designer designs the layout of the newspaper, keeping in mind how to attract the audience and how the newspapers overall identity is reflected.
Graphic Artist - The graphics artists create graphs,maps, charts and diagrams to help explain the story visually, which makes the story more interesting and easier to understand.
Advertising Manager - This is mainly a role for one person who has overall responsibility for all of the advertising and its department in the newspaper.
Marketing Manager - They are responsible for the marketing and advertising if the paper to the general audience in order to raise sales. They must get it right as it could damage the newspapers reputation and effect sales. If a newspaper is not marketed correctly it may not be well known.
Print Manager - They control the production of every issue of the paper in the printing process.
Distribution Role - They make sure that the newspapers are distributed out to vendors and customers correctly, this is likely to be done daily
These are the stages of making a newspaper:
News Gathering
The first stage of making a newspaper is news gathering. This can be done in various ways such as interviewing, reporting and writing, taking photos, gathering press releases and getting letters together to the editor. Each decision for the newspaper is made in this stage. This stage involves reporters, photographers and editors.
Advertising
The second stage is advertising, which is one of the most important stages for newspapers. Because most newspapers are cheap, and some free, they make most there money from the advertising. Each newspaper has an advertising staff responsible for selling advertising space to businesses, which can be local, statewide or national.
Composition
This stage of the newspaper is the process by which the editorial content and advertisements are placed throughout the paper, edited and finalized. In small companies the editorial or advertising staff may take on this role, and at larger publications there will be a composing team responsible for this stage. The pages are normally designed with a program and then the content is proofread by editors and the advertisements are verified by an advertising manager.
Printing and distribution
The final stage is the printing and distribution process, once the newspaper has been composed it is sent to a printing shop. For large newspapers the printing facilities are often in the companies building, the images of the newspaper are loaded into the printer and the copies are printed, folded, stacked and bundled. From there, they're sent to or picked up by delivery people who will take the newspapers door to door, fill boxes around the community and drop them off at stores.
Friday, 21 September 2012
Institutional Information
There are 1,200 regional and local newspapers and 1,600 associated websites in the UK.
The local press is the UK’s most popular print medium, read by 33 million people a week.
42 million unique users rely on their local newspaper websites every month.
Over 60% of people act on the advertisements in local newspapers.
More than 6,100 local newspapers are sold or distributed in the UK every minute.
Local media employs over 30,000 people including 10,000 journalists.
The local press is the UK’s most popular print medium, read by 33 million people a week.
42 million unique users rely on their local newspaper websites every month.
Over 60% of people act on the advertisements in local newspapers.
More than 6,100 local newspapers are sold or distributed in the UK every minute.
Local media employs over 30,000 people including 10,000 journalists.
I looked at this website which promotes and advertises local newspapers and also includes a data base of all the local newspapers in the UK.
Wednesday, 19 September 2012
Research Methodology
So far for my research methodology:
- I have looked online at an A-Z of local newspapers, trying to familiarise with the standard layout and the type of language used.
- I have also looked at various local newspapers from different locations and written reviews on them, contrasting them and also pointing out similar features.
- I have looked at Media books with sections based on local newspapers, saying what to expect from them and the standard layout.
- I have created a page in which i have scanned a newspaper and then pointed out the different features of local newspapers e.g. masthead, with the help of a media book.
- I have looked online at an A-Z of local newspapers, trying to familiarise with the standard layout and the type of language used.
- I have also looked at various local newspapers from different locations and written reviews on them, contrasting them and also pointing out similar features.
- I have looked at Media books with sections based on local newspapers, saying what to expect from them and the standard layout.
- I have created a page in which i have scanned a newspaper and then pointed out the different features of local newspapers e.g. masthead, with the help of a media book.
Initial Research
Today i have been looking at the difference between Tabloid newspapers and Broad Sheet newspapers:
Tabloid newspapers have a more relaxed layed out and written newspaper, they're designed to appeal to a mass audience and readership. The format is smaller giving the news in condensed form, usually with many pictures. This style of newspaper is also commonly known as the red top's, mainly because of the snappy title, white on red text, bold, sans serif font and 30p price.
Broad Sheet newspapers is the most common style of newspaper formats, it is regarded as more serious and less sensationalist than tabloids. Comparing the front covers you can see the images are completely differet, Broad Sheet newspapers are more serious.
Tabloid newspapers have a more relaxed layed out and written newspaper, they're designed to appeal to a mass audience and readership. The format is smaller giving the news in condensed form, usually with many pictures. This style of newspaper is also commonly known as the red top's, mainly because of the snappy title, white on red text, bold, sans serif font and 30p price.
Broad Sheet newspapers is the most common style of newspaper formats, it is regarded as more serious and less sensationalist than tabloids. Comparing the front covers you can see the images are completely differet, Broad Sheet newspapers are more serious.
Friday, 14 September 2012
Research-Newspaper design
I have began my research by looking at local newspaper websites using a website which has an A-Z list of local newspapers:
I found this really interesting link when looking for the conventions of newspaper design which also provides templates. I will not be using the templates however i will be creating flat plans that will be very similar but will take into account my own design ideas.
Click here for the link
Looking through each website helps me to see the type of stories which are published in each one. Most local newspapers are not aimed at the younger generation, therefore i am trying to aim my local newspaper to the younger generation and need to find out the type of things i can include to gain interest from them.
Review on the Camden New Journal:
Briefly looking through the newspaper its obvious it is aimed mainly at parents and the elderly generation. the stories included are very low key and not stories which would be included in a national newspaper. The magazine is free therefore there are many adverts included which fund the newspaper. Nearly every story and adverts , of not all is aimed at the elderly or a parent, for example on the second page there were 5 adverts for funeral directors and towards the end of the newspaper there were many adverts on school open days and local clubs which children could join. The newspaper seemed to be organised in categories, the first few pages seemed to do with general community, the crimes are not very serious and not something which would be included in a national newspaper, for example a miniture art work stolen from a charity shop window, which does not seem serious especially if it was in a national newspaper. yet local readers may find this big news as they may know the shop well or even the owner. Ther re also stories about local religious groups and churches people can get involved in.
I found this really interesting link when looking for the conventions of newspaper design which also provides templates. I will not be using the templates however i will be creating flat plans that will be very similar but will take into account my own design ideas.
Click here for the link
Looking through each website helps me to see the type of stories which are published in each one. Most local newspapers are not aimed at the younger generation, therefore i am trying to aim my local newspaper to the younger generation and need to find out the type of things i can include to gain interest from them.
Review on the Camden New Journal:
Briefly looking through the newspaper its obvious it is aimed mainly at parents and the elderly generation. the stories included are very low key and not stories which would be included in a national newspaper. The magazine is free therefore there are many adverts included which fund the newspaper. Nearly every story and adverts , of not all is aimed at the elderly or a parent, for example on the second page there were 5 adverts for funeral directors and towards the end of the newspaper there were many adverts on school open days and local clubs which children could join. The newspaper seemed to be organised in categories, the first few pages seemed to do with general community, the crimes are not very serious and not something which would be included in a national newspaper, for example a miniture art work stolen from a charity shop window, which does not seem serious especially if it was in a national newspaper. yet local readers may find this big news as they may know the shop well or even the owner. Ther re also stories about local religious groups and churches people can get involved in.
Media Language For Newspapers
I have started to analyse local newspapers but in order to do so i needed to understand the terminology used with newspaper design. I researched on the internet and found a useful resource that enabled me to analyse a local newspaper. The following is a list of the terms
Some or all of these may be found on the front pages of newspapers.
Box-out – A small part of the page, shaded in a different colour.
By-line – The name of the reporter, if they are important is often included at the beginning of the feature, rather than at the end, or not at all.
Caption – Typed text under photographs explaining the image.
Credits – The author of a feature may be given credit in the form of a beeline. Photographs may have the name of the person who took them or the agency that supplied them alongside them.
Crosshead – This is a subheading that appears in the body of the text and is centred above the column of text. If it is se to one side then it is called a side-head.
Cover Story - Leading story used on the front cover.
Deck - Part of a headline which summarises the story.
Exclusive – This means that newspaper and no one else solely cover the story. The paper will pay their interviewees, buying the story so it cannot be used by another paper.
Feature – Not necessarily a ‘news’ item (current affairs), but usually with a human-interest angle presented as a spread.
Headline – This is the main statement, usually in the largest and boldest font, describing the main story. A banner headline spans the full width of the page.
House Ad - An upaid advertisement put on a palge to fill a gap left by a lack of paid advertising. Often a promotional ad for the publication.
Jumpline - A line indicating a continuation, or jump, on an article on a subsequent page.
Kicker – The first sentence or first few words of a story's lead, designed to stand out from the rest of the page by the use of a different font or set out in a font size larger than the body text of the story.
Lead Story - The main story on the front page, usually a splash.
Lure – A word or phrase directing the reader to look inside the paper at a particular story or feature.
Masthead – The masthead is the title block or logo identifying the newspaper at the top of the front-page. Sometimes an emblem or a motto is also placed within the masthead. The masthead is often set into a block of black or red print or boxed with a border; the ‘Red-tops’ (The Sun, The Mirror, The News of the World) are categorised by style and the use of a red background in the masthead.
Menu – The list of contents inside the paper.
Puffs - A news story with editorialised, complimentary statements.
Pugs – These are at the top left and right-hand corners of the paper and are known as the ‘ears’ of the page. The prices of the paper, the logo or a promotion are positioned there. They are well placed to catch the reader’s eye.
Secondary Lead – This is usually only a picture and headline, it gives a sneak preview of a story that you might find inside the paper.
Sidebar – When a main feature has an additional box or tinted panel along side of it.
Splash – The splash is the main story on the front of the paper. The largest headline will accompany this, along with a photograph.
Spread (Or DPS: Double Page Spread) – A story that covers more than one page.
Standfirst – This is an introductory paragraph before the start of the feature. Sometimes it may be in bold.
Strapline – This is an introductory headline below the headline. Similar to a Subheading.
Source - An individual who provides imformation for a story.
Tag – A word or phrase used to engage a reader’s interest in a story by categorising it e.g. ‘Exclusive’, ‘Sensational’
Some or all of these may be found on the front pages of newspapers.
Box-out – A small part of the page, shaded in a different colour.
By-line – The name of the reporter, if they are important is often included at the beginning of the feature, rather than at the end, or not at all.
Caption – Typed text under photographs explaining the image.
Credits – The author of a feature may be given credit in the form of a beeline. Photographs may have the name of the person who took them or the agency that supplied them alongside them.
Crosshead – This is a subheading that appears in the body of the text and is centred above the column of text. If it is se to one side then it is called a side-head.
Cover Story - Leading story used on the front cover.
Deck - Part of a headline which summarises the story.
Exclusive – This means that newspaper and no one else solely cover the story. The paper will pay their interviewees, buying the story so it cannot be used by another paper.
Feature – Not necessarily a ‘news’ item (current affairs), but usually with a human-interest angle presented as a spread.
Headline – This is the main statement, usually in the largest and boldest font, describing the main story. A banner headline spans the full width of the page.
House Ad - An upaid advertisement put on a palge to fill a gap left by a lack of paid advertising. Often a promotional ad for the publication.
Jumpline - A line indicating a continuation, or jump, on an article on a subsequent page.
Kicker – The first sentence or first few words of a story's lead, designed to stand out from the rest of the page by the use of a different font or set out in a font size larger than the body text of the story.
Lead Story - The main story on the front page, usually a splash.
Lure – A word or phrase directing the reader to look inside the paper at a particular story or feature.
Masthead – The masthead is the title block or logo identifying the newspaper at the top of the front-page. Sometimes an emblem or a motto is also placed within the masthead. The masthead is often set into a block of black or red print or boxed with a border; the ‘Red-tops’ (The Sun, The Mirror, The News of the World) are categorised by style and the use of a red background in the masthead.
Menu – The list of contents inside the paper.
Puffs - A news story with editorialised, complimentary statements.
Pugs – These are at the top left and right-hand corners of the paper and are known as the ‘ears’ of the page. The prices of the paper, the logo or a promotion are positioned there. They are well placed to catch the reader’s eye.
Secondary Lead – This is usually only a picture and headline, it gives a sneak preview of a story that you might find inside the paper.
Sidebar – When a main feature has an additional box or tinted panel along side of it.
Splash – The splash is the main story on the front of the paper. The largest headline will accompany this, along with a photograph.
Spread (Or DPS: Double Page Spread) – A story that covers more than one page.
Standfirst – This is an introductory paragraph before the start of the feature. Sometimes it may be in bold.
Strapline – This is an introductory headline below the headline. Similar to a Subheading.
Source - An individual who provides imformation for a story.
Tag – A word or phrase used to engage a reader’s interest in a story by categorising it e.g. ‘Exclusive’, ‘Sensational’
Wednesday, 12 September 2012
A2 portfolio
I have decided for my A2 media coursework to create a local newspaper with a radio advertisement as promotion. I will need to research other local newspapers to familiarise with the layout and language used to be able to make my newspaper as realistic and believable as possible.
The brief that i've been given: The first two pages of an original local newspaper (if done as a group task, each member of the group to produce an individual edition of the newspaper, following the same house style), together with two of the following three options: - A billboard poster for the newspaper
- A radio advertisement for the newspaper
- Two hyperlinked pages from the papers website.
I have decided i will be doing A billboard poster and a radio advertisement. I feel these two options would be most suitable for me as i am familiar with photoshop which i used in my AS Level to create an album poster in my project. Creating a radio advertisement will be a new experience but something i feel i will find helpful to learn how to do.
The brief that i've been given: The first two pages of an original local newspaper (if done as a group task, each member of the group to produce an individual edition of the newspaper, following the same house style), together with two of the following three options: - A billboard poster for the newspaper
- A radio advertisement for the newspaper
- Two hyperlinked pages from the papers website.
I have decided i will be doing A billboard poster and a radio advertisement. I feel these two options would be most suitable for me as i am familiar with photoshop which i used in my AS Level to create an album poster in my project. Creating a radio advertisement will be a new experience but something i feel i will find helpful to learn how to do.
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