Researching Radio Advertisements

- I have began researching radio advertisements. I have mainly looked at what the key points are which will attract listeners to be engaged in the advertisement and what would appeal to my target audience.

Here are the points as to what I feel my target audience would be attracted to in my newspaper:

- The local sports In the area
- Whats new? clubs, restaurants, clothing shops, changes being made to places.
- Incidents in the local area
- Celebrities spotted in the area and coming to town.

I feel these are subjects that would appeal to my target audience as these are things which would apply to them. Younger people in the area would be interested in new or changes in clubs and other entertainment in the area. From my questionnaire I did, asking my target audience what would interest them in a local newspaper, many said sports, fashion and celebrities. Which I have included in my local newspaper.

I found this video on Youtube which shows ways which will make a radio advert effective, a point which I thought was important was telling the audience what they want to hear at (2:20), and words standing out at, such as "Free" at (1:40). Another point I thought was important at (5:35) was how people think radio is not used in todays age, yet  it is and is a very important way to promote.

- Here is another video I found on Youtube on how to make a radio advertisement in 6 minutes.

I found  the way this advert was constructed into a conversation very effective. After speaking with my teacher and both finding this an effective way to make a radio advertisement, we came up with the idea to create an advertisement as a conversation between a therapist and teenager on how a teenager feels lost and left out on what is going on in there local area and the therapist asks the teenager whether they have heard of the local Harrow and Eastcote newspaper, which goes from there to the therapist telling the teenager about the newspaper.

- Here is a link I found which I think gives some very useful and helpful points on how to make an effective radio add:

http://www.iradiosales.com/effective-radio-ads/

I think the most important point is making your advertisement interesting and hard to ignore. Making something unique and different about it from other advertisements which will stand out. I also find another point extremely important which is keeping the message and clear, which can be difficult if your trying to make your advertisement unique at the same time. 

- Here is another link I found giving more points on how to make an effective radio advertisement. 

http://www.entrepreneur.com/article/177002

I think the most important point I have found from this link is to pinpoint your audience. As my newspaper is aimed towards a younger audience I need to create my advertisement which will stand out to teenagers and make them interested in the advertisement. Another point I find important is know what your buying, the advertisement needs to be 60 seconds long but you need to give some sort of information what is included in the newspaper to help listeners understand whether this would appeal to them.

I feel the most important points I have picked up from my research is :

- Making the radio advertisement that is as effective as possible

- An advertisement which is unique yet keeping it clear and to the point

- Telling the target audience what they want to hear 

- Making it simple and giving facts about the product that will make them want to buy it