The masthead of this newspaper "Hackney today" has been put in a Sans Serif font, the name "Hackney" has not been written with a capital at the beginning, which normally would be done as it the name of a place, giving a casual and less-informal impression. There is also a multi-coloured line intertwining through the text which is quite an eye catching effect. You can tell immediately there is a 3 colour scheme which has been used of blues. There is a date line directly under the masthead with also the issue number included. The main picture is of three young people, one dancing, one posing and looking away from the camera and the other crouched down, there's graphics art used as the background of the picture and also been edited on top of the images of the people as well. This would most likely appeal more towards a younger audience rather than older. The main story "Fashion Central" would most likely also appeal more towards a younger audience than older. There is an index going along the right side of some of the main articles included in the Newspaper, most of the articles shown are covering various subjects such as "artists eye" and "200 days to go" with an image of a basketball game, there is also an article on "Hackney history", which would probably appeal more towards an older audience, showing that the newspaper is trying to aim at all ages. There is an advertisement at the end of the page for Hackney Volunteers, which is mainly aiming towards a younger audience, especially as the image included in the advertisement is of 3 young people.
Wednesday, 26 September 2012
Hackney Today Review
The masthead of this newspaper "Hackney today" has been put in a Sans Serif font, the name "Hackney" has not been written with a capital at the beginning, which normally would be done as it the name of a place, giving a casual and less-informal impression. There is also a multi-coloured line intertwining through the text which is quite an eye catching effect. You can tell immediately there is a 3 colour scheme which has been used of blues. There is a date line directly under the masthead with also the issue number included. The main picture is of three young people, one dancing, one posing and looking away from the camera and the other crouched down, there's graphics art used as the background of the picture and also been edited on top of the images of the people as well. This would most likely appeal more towards a younger audience rather than older. The main story "Fashion Central" would most likely also appeal more towards a younger audience than older. There is an index going along the right side of some of the main articles included in the Newspaper, most of the articles shown are covering various subjects such as "artists eye" and "200 days to go" with an image of a basketball game, there is also an article on "Hackney history", which would probably appeal more towards an older audience, showing that the newspaper is trying to aim at all ages. There is an advertisement at the end of the page for Hackney Volunteers, which is mainly aiming towards a younger audience, especially as the image included in the advertisement is of 3 young people.
First Page Of Watford Observer
This scanned image is from the first page of the Watford observer. When looking at this page there are the normal conventions, such as a the date line, page number, email adress, written in columns with the sub-headings larger and bolder than the article itself. This page is of the local crimes that have been committed in the past week, this is a very unconventional content in a newspaper, especially for the first page. There is an advertisement in the middle and top of the page of a Hair salon that is sponsoring this article, it stands out especially as it is the only image on the page that is in color. The two articles on the right side are also crime related, "praise for sharp-eyed neighbours" and "smoker is fined for dropped butt. This page gives the impression that this would be a rough area as there are this many crimes made in one week, it also gives the impression that the local people are interested in the crimes in there area.
Tuesday, 25 September 2012
Watford Observer Review
I bought this Newspaper for 60p at my local news agents in Northwood. The masthead of the newspaper "Watford Observer" is done in a plain black Serif font, giving a simple and too the point effect. The overall front cover is not colorful at all, which immediately would not normally attract a younger audience such as teenagers and instead appeal more towards an older audience. There are two advertisements directly above the masthead, one is to do with weddings and the other football, both aiming towards an older audience and appeal to both genders. There is a subheading underneath the masthead saying "Your first choice for news in print or online" promoting there newspaper more to readers giving the impression they are the best newspaper for local news. Underneath the sub-heading is a yellow banner with the the date line, price and email address, laid out simply leaving large gaps between each. The main article heading is a quote from the article itself "It's a nightmare for us" attracting readers to read on and find out what the article is about, the main article picture is a close up of a woman looking at a framed old photograph, as this is the main image and the first thing that would catch your eye when looking at the front cover. The sub-heading to the main article "daughter's anger as £9,000 is stolen from war veteran's safe" seems quite simple and straight to the point, just by readers reading this they know immediately what the article is about. The language used in the article is also quite simple.There is also an "Inside" bit at the bottom of the front cover with the title "Bald and Bold" with an image of a bald smiling man. There is a MP advertisement at the bottom of the page for the watford area, which would only be shown in local newspapers, giving contact details such as an e-mail address, twitter, phone number, address and website. This newspaper is owned by a company called Newsquest which is the third largest publisher of regional and local newspapers in the United Kingdom. The overall effect the newspaper i feel is quite boring and simple, it seems aimed towards middle and lower class adults and elderly people who wish to be involved and up to date with the Watford community. This newspaper would personally not appeal to me as i don't find it very exciting and wouldn't think it would be aimed towards my age group just by looking at the front cover.
Stages and roles in making newspaper
Here are the roles of creating a newspaper:
Editor - The editor manages the whole newspaper, they are responsible for making sure the newspaper runs smoothly and makes the decision which articles are included in the final product. In large newspaper companies there are normally separate editors for each area of the newspaper, such as news or sports. They are responsible for proof reading the journalists articles and correcting them.
Reporter - The reporter is seen as a type of journalist, they write the stories to be put in newspapers, some reporters cover all subjects such as sports or crime, yet some may only do specific features. Reporters are normally graduates and people who want jobs for poor money.
Photographer - This role is normally done by the chief photographer who takes images for each newspaper issue which is then looked at by the editor who decides which pictures will be used.
Designer - The designer designs the layout of the newspaper, keeping in mind how to attract the audience and how the newspapers overall identity is reflected.
Graphic Artist - The graphics artists create graphs,maps, charts and diagrams to help explain the story visually, which makes the story more interesting and easier to understand.
Advertising Manager - This is mainly a role for one person who has overall responsibility for all of the advertising and its department in the newspaper.
Marketing Manager - They are responsible for the marketing and advertising if the paper to the general audience in order to raise sales. They must get it right as it could damage the newspapers reputation and effect sales. If a newspaper is not marketed correctly it may not be well known.
Print Manager - They control the production of every issue of the paper in the printing process.
Distribution Role - They make sure that the newspapers are distributed out to vendors and customers correctly, this is likely to be done daily
These are the stages of making a newspaper:
News Gathering
The first stage of making a newspaper is news gathering. This can be done in various ways such as interviewing, reporting and writing, taking photos, gathering press releases and getting letters together to the editor. Each decision for the newspaper is made in this stage. This stage involves reporters, photographers and editors.
Advertising
The second stage is advertising, which is one of the most important stages for newspapers. Because most newspapers are cheap, and some free, they make most there money from the advertising. Each newspaper has an advertising staff responsible for selling advertising space to businesses, which can be local, statewide or national.
This stage of the newspaper is the process by which the editorial content and advertisements are placed throughout the paper, edited and finalized. In small companies the editorial or advertising staff may take on this role, and at larger publications there will be a composing team responsible for this stage. The pages are normally designed with a program and then the content is proofread by editors and the advertisements are verified by an advertising manager.
Printing and distribution
The final stage is the printing and distribution process, once the newspaper has been composed it is sent to a printing shop. For large newspapers the printing facilities are often in the companies building, the images of the newspaper are loaded into the printer and the copies are printed, folded, stacked and bundled. From there, they're sent to or picked up by delivery people who will take the newspapers door to door, fill boxes around the community and drop them off at stores.
Editor - The editor manages the whole newspaper, they are responsible for making sure the newspaper runs smoothly and makes the decision which articles are included in the final product. In large newspaper companies there are normally separate editors for each area of the newspaper, such as news or sports. They are responsible for proof reading the journalists articles and correcting them.
Reporter - The reporter is seen as a type of journalist, they write the stories to be put in newspapers, some reporters cover all subjects such as sports or crime, yet some may only do specific features. Reporters are normally graduates and people who want jobs for poor money.
Photographer - This role is normally done by the chief photographer who takes images for each newspaper issue which is then looked at by the editor who decides which pictures will be used.
Designer - The designer designs the layout of the newspaper, keeping in mind how to attract the audience and how the newspapers overall identity is reflected.
Graphic Artist - The graphics artists create graphs,maps, charts and diagrams to help explain the story visually, which makes the story more interesting and easier to understand.
Advertising Manager - This is mainly a role for one person who has overall responsibility for all of the advertising and its department in the newspaper.
Marketing Manager - They are responsible for the marketing and advertising if the paper to the general audience in order to raise sales. They must get it right as it could damage the newspapers reputation and effect sales. If a newspaper is not marketed correctly it may not be well known.
Print Manager - They control the production of every issue of the paper in the printing process.
Distribution Role - They make sure that the newspapers are distributed out to vendors and customers correctly, this is likely to be done daily
These are the stages of making a newspaper:
News Gathering
The first stage of making a newspaper is news gathering. This can be done in various ways such as interviewing, reporting and writing, taking photos, gathering press releases and getting letters together to the editor. Each decision for the newspaper is made in this stage. This stage involves reporters, photographers and editors.
Advertising
The second stage is advertising, which is one of the most important stages for newspapers. Because most newspapers are cheap, and some free, they make most there money from the advertising. Each newspaper has an advertising staff responsible for selling advertising space to businesses, which can be local, statewide or national.
Composition
This stage of the newspaper is the process by which the editorial content and advertisements are placed throughout the paper, edited and finalized. In small companies the editorial or advertising staff may take on this role, and at larger publications there will be a composing team responsible for this stage. The pages are normally designed with a program and then the content is proofread by editors and the advertisements are verified by an advertising manager.
Printing and distribution
The final stage is the printing and distribution process, once the newspaper has been composed it is sent to a printing shop. For large newspapers the printing facilities are often in the companies building, the images of the newspaper are loaded into the printer and the copies are printed, folded, stacked and bundled. From there, they're sent to or picked up by delivery people who will take the newspapers door to door, fill boxes around the community and drop them off at stores.
Friday, 21 September 2012
Institutional Information
There are 1,200 regional and local newspapers and 1,600 associated websites in the UK.
The local press is the UK’s most popular print medium, read by 33 million people a week.
42 million unique users rely on their local newspaper websites every month.
Over 60% of people act on the advertisements in local newspapers.
More than 6,100 local newspapers are sold or distributed in the UK every minute.
Local media employs over 30,000 people including 10,000 journalists.
The local press is the UK’s most popular print medium, read by 33 million people a week.
42 million unique users rely on their local newspaper websites every month.
Over 60% of people act on the advertisements in local newspapers.
More than 6,100 local newspapers are sold or distributed in the UK every minute.
Local media employs over 30,000 people including 10,000 journalists.
I looked at this website which promotes and advertises local newspapers and also includes a data base of all the local newspapers in the UK.
Wednesday, 19 September 2012
Research Methodology
So far for my research methodology:
- I have looked online at an A-Z of local newspapers, trying to familiarise with the standard layout and the type of language used.
- I have also looked at various local newspapers from different locations and written reviews on them, contrasting them and also pointing out similar features.
- I have looked at Media books with sections based on local newspapers, saying what to expect from them and the standard layout.
- I have created a page in which i have scanned a newspaper and then pointed out the different features of local newspapers e.g. masthead, with the help of a media book.
- I have looked online at an A-Z of local newspapers, trying to familiarise with the standard layout and the type of language used.
- I have also looked at various local newspapers from different locations and written reviews on them, contrasting them and also pointing out similar features.
- I have looked at Media books with sections based on local newspapers, saying what to expect from them and the standard layout.
- I have created a page in which i have scanned a newspaper and then pointed out the different features of local newspapers e.g. masthead, with the help of a media book.
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