Ham and High Front Page Review

At the top left  of the front cover of the newspaper is the logo of the company that own the newspaper "Archant", which is most likely to be used on each issue of the newspaper. There is a sky line saying "Your quality newspaper at the heart of the community" promoting the newspaper as being the best local newspaper avaliable in the community. Below is the masthead "Ham & High" in a bold and serif font, with the "&" in red, potentially giving the impression of the colour scheme being red and black. Below the masthead is a sub-title saying "The Hampstead and Highgate Express" showing the newspaper is for these two communities. There is an advertisement for a local business on the right side of the masthead, with the dateline and price below it in a bold black sans serif font. There is a banner below the masthead saying "Find what you want, when you need it using LONDON24 app", promoting an app for iphones, showing the newspaper is up to date with technology. Below the banner shows three sub-articles, the first one has a bold bright pink image of a pink piggy bank with the title in bold serif font next to it saying "Pigs 4 Kids" using texting language, aiming mainly towards a younger audience or emphasising how the article is to do with a younger generation. Giving a brief description of what the article is about below the title, "Join campaign to help special children" and then showing the pages the article is on. The article next to it is to do with moving houses "Looking to move home? we have more than 250 homes to rent of buy in our 80-page property supplement" the "250" is in a bold enlarged sans serif font, carrying on the black and red colour scheme. The article next to this "Your etcetera goes larger..." with a brief description below saying "our unrivalled features section is now 20-pages, every week. Promoting local events or events near by the local community, the "et" has been put in red, again carrying on the red and black colour scheme, there is also an image a woman wearing a mask next to the article, showing some sort of a play or event. The main article "Tragic death of laughing gas teenager" placed in a large bold serif font, with the sub-heading "family mourns loss of promising UCS art student" with a large main placed image next to the heading and an image below with his sister. The title is to the point and instantly gives away what the article is about. This newspaper issue may appeal more towards a young audience in the local community as this may be something they are able to relate to. There is a caption under each image, the main image by himself says "Joseph Bennet lay in a coma for four weeks" and the other image of his brother and sister saying "Camille Benett with brother Joe" and the name of the photographer in a smaller font below the caption. The articles on the left side "Welcome to our new look" is an article written by the editor-in-chief, saying how the price of the Ham & High has gone up this week and is the first increase in five years. Below this is a sub-heading saying "Top stories in this edition" showing three page numbers and giving a brief description of the articles included inside. I feel the impression i get from the front page is the newspaper is mainly aimed towards elderly and adults/parents, yet this issue may appeal to a younger audience because of the content of the main article. I feel the black and red colour scheme is nice and simple and would like to give the same kind of impression on my own magazine.