Audience for Local Newspapers

The audience of local newspapers is the most important aspect as it eventually decides how successful the newspaper is. The target audience of local newspapers is the community the newspaper is aimed to and the daily or weekly events and local businesses that are advertised. The values of the newspaper are constructed by the interests of its target audience as well as the structure and content which are adapted to the needs of the target audience. The target audience is based on various things, such as social class, deciding the type of advertisements and price of the newspaper, area/location, mainly implying to local newspapers, the articles and advertisements have to be to do with the local businesses in the area, such as schools, estate agents, supermarkets etc. The target is also based on age, you can normally tell straight away who the target audience of a local newspaper is and who it would appeal to, most local newspapers are aimed towards adults/parents and the elderly rather than teenagers. Gender is also a factor in who the target audience is, mainly local newspapers are aimed towards both genders rather than leaning towards males or females.