Target audiences

I have been researching target audiences and how newspapers appeal to their audiences. A newspaper targets there audience through language and the topic of stories included in the newspaper. There are many factors which vary the audience of a newspaper, such as representation and values. Representation is how the audience is represented inside the newspaper by expressing their needs, interests and points of view. The ideology is the aimes, belieds or morals of a newspaper which the audience shares, mainly with politics, most newspapers support a certain parliament party, which is called a "political stance". The language of newspapers vary on the demographics of the audience, either using formal or informal language depending on the audience of the local area.
For example the local newspaper "Ham & High", owned by an independently-owned company "Archant" are right wing judging by the language used and values shown from the way articles have been written.