The Sun Newspaper

I have looked at The Sun newspaper, the most successful tabloid newspaper. The latest figures show The Sun's newspaper sales are roughly 3.2 million daily, down from a late 80s peak of over four million. Surveys of Sun readers suggest that they look elsewhere for information about the world and the majority are oblivious to the newspapers ideology. The Sun is the perfect example of a red top newspaper with a snappy title, white on red, bold and sans serif font. Demographics show the target audience leans towards young males, though the coverage of celebrities and TV soaps makes it popular with females. Geo-demographics the newspaper makes more sales in the south of England than the North, where the Mirror is the strongest. The profile and outlook of the newspapers audience can often be partly identified through a study of the adverts it carries.